If you own a sandwich shop, you probably long for your shop to be the place where everyone wants to eat lunch. You want it to be a place where people look forward to meeting friends or grabbing a delicious mid-week meal. So how do you go from being a standard, run-of-the-mill sandwich shop to a must-dine staple? Well, you can start by following these tips.
1. Offer some pre-made sandwiches.
Everyone loves a fresh sandwich, and you should absolutely keep making sandwiches to order. However, you should consider keeping a few pre-made sandwiches in the cooler, too. Your sandwich makers can whip up a couple of extras when they have a few spare minutes, wrap them up, and price them. Customers who are in a hurry and don't want to wait for a sandwich to be custom-made can grab one of these pre-wrapped sandwiches and be done in a jiffy. Make sure the pre-made sandwiches are ones that appeal to a wide range of palates. Turkey and cheddar is a good choice. Ham and Swiss cheese is another classic.
2. Offer more vegan options.
Vegans sometimes struggle to find good restaurants that cater to their dietary preferences. Once they do find a good place, they spread the word to all of their vegan friends. Offer a couple of really tasty vegan sandwiches, and you'll soon find yourself with a bunch of new clients. A few unique vegan sandwich ideas include a BLT made with vegan bacon, and a veggie sandwich made with marinated veggies like asparagus and tomatoes.
3. Create an outdoor seating area.
Most people do not want to eat inside a sandwich shop. Even if you have a few tables, eating inside a small shop is not the most appealing option. That's okay with most people; they expect to take their sandwich to go. However, you should also create an outdoor seating area if you are able. This gives customers a nice, wide-open area where they can enjoy their meal if they are not in a rush to get back in the office, or would rather eat right away.
With a spacious outdoor seating area, a few great vegan options, and pre-made sandwiches ready to grab, your sandwich shop will soon be on the go-to lunch list at offices throughout your town. Once you have a couple of dedicated customers, they will spread the word and start bringing in their friends.